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In many agricultural markets, the limited ability to measure product quality at the source and trace it through the supply chain remains a key barrier to improvement, as the absence of reliable quality information blunts incentives for upstream actors to invest in better practices. This challenge spans a wide range of value chains, but it is especially pronounced in the dairy sector. Milk from smallholder farmers is typically pooled and transported through multiple intermediaries before reaching processors, making it difficult to observe and reward high-quality production at any stage.

Since April 2023, the Sudan has suffered from violent conflict that has displaced wide swathes of the population, significantly disrupted the economy, and led to skyrocketing unemployment, poverty, and food insecurity. Between December 2024 and May 2024, more than half of the country’s population experienced IPC Phase 3 food insecurity or higher, and millions of Sudanese have been without reliable access to food, healthcare, housing, and other critical services.

The cost of a tomato in Kenya cannot just be measured by the shillings reflected in the direct cost-based market price—it also reflects the costs associated with the land that gets eroded, the carbon emitted, the water and air that get polluted, the children that miss school, underpaid women’s labor, the harassment they endure in the fields, and the credit they are denied.

Farmers in Kenya are facing growing impacts of climate change, including prolonged droughts, erratic rainfall, and sudden floods. Approximately 70%-80% of the country’s land area is classified as arid and semi-arid lands (ASALs), and roughly 98% of the agricultural production systems are rainfed. This makes cropping and livestock systems highly sensitive to changing climatic patterns.  Severe droughts have repeatedly devastated livelihoods, including a 2008-2009 event that affected nearly 10 million people and killed more than 643,000 livestock.

Smallholder farmers in sub-Saharan Africa face growing pressure to produce more on less land while contending with worsening impacts of climate change. The need for sustainable intensification has rekindled calls for a “Green Revolution” in the region, centered on the widespread adoption of modern inputs such as hybrid seeds and inorganic fertilizers. But introducing new agricultural technologies is not just a matter of making such inputs available; it also requires convincing farmers to try them.